Our Mission & Vision
Our mission is to give growing SMEs in Singapore the financial clarity and confidence they need to make bold, informed decisions. We believe every ambitious business deserves access to board-level finance expertise – delivered in a practical, straightforward way. Our vision is to be the trusted strategic finance partner behind the region’s most resilient and forward-looking SME leaders.
Leadership Team
Kendy Fam
Managing Partner & CFO Advisor
JK Tim
Kendy is a strategic finance leader and founder with over a decade of expertise spanning audit, commercial finance, and high-growth ventures. Holding a Master in Finance alongside CPA (Australia) and Chartered Accountant (MIA, ISCA) credentials, she provides institutional-grade fractional CFO advisory to ambitious SMEs across the region.
Partner & COO
Isaac
JK Tim is an accomplished engineering and business leader with over 15 years of experience across the Asia‑Pacific region. He specializes in driving innovation and optimizing processes through strategic operational leadership.
Partner, FP&A & Strategy
Isaac is a highly accomplished finance professional with expertise in financial management and strategic planning. He specializes in providing discrete, actionable business strategies for organizational growth.
Credentials, Certifications & Memberships
Chartered Financial Analyst (CFA) charterholders
Certified Public Accountants (CPA) with Big 4 and industry experience
Members of ISCA and other recognised professional bodies
Advisors to boards and leadership teams of SMEs across Southeast Asia
Experience supporting businesses through fundraising, M&A, and restructuring
Why Sterling is Different
Values & approach you can rely on.
Strategic, not just operational
We help you see the full picture – from high-level strategy to practical implementation.
Plain language, clear numbers
We translate financial complexity into straightforward options and trade-offs.
Hands-on partnership
We work alongside your team, not from the sidelines, to build processes that actually stick.
Built for SMEs in Singapore
Our advice is grounded in local realities – regulation, talent, banks, and the way business is really done here.
Why Sterling is Different
We bridge the gap between traditional finance and bold strategic growth. By providing Singapore's ambitious SMEs with senior-level CFO expertise, we empower founders to make informed decisions without the overhead of a full-time executive team. Our hands-on approach ensures that your financial operations are as resilient as your vision.
The Genesis of Sterling
Sterling Financial Advisors was established to provide scaling SMEs with the institutional precision and strategic depth usually reserved for major corporations. Our mission is to transform financial complexity into clarity, enabling business leaders to make informed, bold decisions in a competitive marketplace. We bridge the gap between entrepreneurial ambition and institutional financial rigor, acting as integrated partners dedicated to long-term resilience and value creation.
Our Core Values
Integrity
Institutional-grade professional ethics serve as the bedrock of every decision we guide.
Precision
We deliver corporate-level accuracy through rigorous financial modeling and performance tracking.
Clarity
Complex financial data is simplified into clear, actionable strategies and straightforward trade-offs.
Partnership
We work alongside your leadership team to build lasting processes that drive strategic growth.
Why Partner With Us
Institutional Precision
Built by veterans from top-tier accounting firms, we bring institutional-grade financial strategy and rigor to growing SMEs.
Fractional CFO Advantage
Access board-level finance expertise without the full-time overhead. We provide the strategic depth needed for fundraising, M&A readiness, and scaling operations.
Deep Regional Insights
Grounded in Southeast Asian market realities, we translate regional regulatory complexity into clear actionable strategies that drive long-term value.